Digital Marketing

Content Ideas To Support Lead Generation For Your Business

Securing new leads can sometimes be a challenging task. Especially if you’re practicing techniques that don’t resonate with your target audience or are outdated. So stepping outside of the box and away from standard practices might just help you generate more leads.  You can get in touch with Lead Generation Agency in Germany

Read on to find the right online marketing technique that suits your business to draw in your prospects and generate more leads.

What makes content successful?

So how do you make successful content? The key to creating successful content that will draw in new leads is always having a strong lead magnet. A lead magnet is something valuable to your target audience that will convince them to hand over their details.

But small businesses and content creators don’t always have the resources. A large budget to work with, and can even be time-sensitive. Instead of employing a sales team to research new and fun ideas.

Content Ideas for Lead Generation

1. Offer free trials and discount code pop-ups

Get customers to give your new product a go by capturing their attention. A free trial offer or unique, one-time discount code. Offer a 10% off discount on their first purchase. When they enter their email address or a free trial on your product. Just remember to be cautious of offering extended trials or completely free products. Make sure to balance a low barrier of entry with filtering out the lower quality leads and customers who are unlikely to ever pay full price for your product.

2. Blogs

Have you ever considered publishing on brand blogs? Writing and posting blogs on your eCommerce website is the perfect way to establish yourself as an industry leader or a topic export. The more useful content you can give your audience, the more they will trust you and they will turn to you for advice and become prospective customers.

Create blog posts that can help your users and viewers, subtly encourage them to try your product, and how your service will help them solve pain points. To keep readers engaged with upcoming content, embed a sign-up form for notification of the latest articles or exclusive content.

If you already write and publish blog content, make sure to keep the information in the blogs relevant and accurate. Determine which articles gain the most attention and engagement, and what offers you’ve included. Audits can help establish what kind of content gaps you have and where to start.

3. Referral programs

One of the biggest opportunities in lead generation is to ask your customers for more customers. Word of mouth is by far an extremely successful lead generator, but you must have an amazing product or service first. Give your customers great experiences that they will want to tell their friends and family about. Sweeten the deal with an incentive such as a discount on their next purchase, and an exclusive offer for their friend. Embedded a referral form on your website for customers who are logged in to use.

4. Video marketing

Engage potential customers and drive leads through the power of video marketing. From customer testimonials, how-to videos, promo videos, or product demonstrations, video can entice customers to buy like no other. Remember to add a strong CTA to your video and offer customers an incentive to sign up.

Video landing pages are a unique way to capture your audience’s attention and convey information about your business. Whether you’re promoting a product or service, or the latest deals, video can portray your message in a matter of seconds.

If you’re not too tech-savvy, try out Clipchamp’s ready-to-use video marketing templates. All you have to do is add your Brand Kit, personalize the text, and you’ve created a professional landing page video in just a few clicks.

5. Resources and downloads

Drive leads through downloadable content that your audience will find extremely useful. Offer a sample, free week trial, or a complimentary complete download to entice customers to purchase. This style of lead generation is compatible with infographics, training courses, industry trend reports, eBooks, podcasts, and case studies.

Don’t forget to repurpose content wherever you can. If viewers have engaged with your content, invite them to a webinar, Zoom recording, or open up for questions for further discussion.


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