Everything that may go wrong will go wrong, according to a simple business rule. The suggestions below will help you lower your chances of making critical errors. (influencer marketing singapore)
Engagement, not followers, is what you should be looking for.
The number of followers was once the most important indicator for judging an account. However, relying just on the quantity of subscribers is a bad strategy. Examine the level of participation as well.
Look at the number of likes, views, and especially comments to gain statistics on this indicator. The latter provides the most important information — if an influencer’s comment area has only emoticons or one-word statements, it’s a red signal.
Micro-influencers are the way to go. (influencer marketing singapore)
When brands talk about influencer marketing, they frequently refer to promotion via medium and big influencers. Hundreds of thousands or millions of people follow these accounts. Opinion leaders with a smaller following can, in fact, be more effective in terms of engaging their followers.
Micro- and nano-influencers have the highest engagement rates across all platforms, as shown in the table below. As a result, using these accounts to promote your company can increase brand awareness and sales.
Form long-term alliances
Working with a number of influencers is more beneficial than focusing on just one social media celebrity. Attempting to include as many opinion leaders as possible, on the other hand, is not the ideal strategy. Making a list of bloggers and working with them on a regular basis, creating long-term connections, is the ideal approach.
The basic idea for various platforms, including influencer marketing, is that consistency yields the best outcomes. People are more inclined to become paying clients if they come across your brand repeatedly.
Make an investment in video producers.
Every day, video becomes more and more popular. Even now, four out of five millennials prefer video material to other forms of media. Traditional video advertising on YouTube, on the other hand, isn’t doing so well – people despise invasive advertisements and block them. Brands could seek out influencers who produce videos as a solution.
Although YouTube is the most popular video platform, influencers that work with video content may also be found on Instagram, Twitter, and other social media platforms. So, to support this trend, you don’t have to forsake your target audience’s tastes.
We’ve covered the basics of influencer marketing, including its description, types, benefits, approach, and some pointers. Enough with the theory; now it’s time for some real-world examples!
Examples of Influencer Marketing
Influencer marketing, like any other marketing technique, necessitates unconventional tactics. Let’s look at some examples of firms that used creativity to win over their customers.
Daniel Wellington, a Swedish watch company, is perhaps the most well-known for its influencer marketing. The corporation primarily advertises through opinion leaders on a variety of media and in numerous nations. The hashtag #danielwellington now has 2.3 million Instagram postings and thousands of YouTube videos associated with it.
Daniel Wellington focuses on lifestyle and fashion influencers. Heather Poppie, an Instagram influencer, posted a promotional post in the example below. The blogger poses for a photo while sporting Daniel Wellington timepieces and a ring. Heather offers a unique discount code for 15% off a purchase from the brand in the caption of this post.
With their influencer marketing effort, Nike opted to move off the established path. The firm used YouTube’s “What’s Inside?” channel to market its Air VaporMax range.
Nike and “What’s Inside?” collaborated to develop a series of sponsored videos. It featured a piece of content featuring the Nike Air VaporMax shoes, as well as an unpacking video and the main video. A cut pair of branded sneakers was displayed in the latter. This great decision allowed the blogger to show off the shoes and demonstrate all of their benefits while also entertaining the audience.
Turkish Airlines unwittingly began their influencer marketing campaign. During the humanitarian crisis in Somalia, the firm was the only one flying there.
Jerome Jarre, a Snapchat personality, spotted it and started a campaign to gather money for Somalia with the hashtag #TurkishAirlinesHelpSomalia. The campaign generated a lot of press and celebrity backing within a few days. As a result, the campaign was able to generate $1 million in under 24 hours.
Turkish Airlines admitted in the video below that they had no idea until they saw the hashtag trending on Twitter. The firm, on the other hand, sent ten planes to Somalia with drinking water and food, and pledged to help the country for the following six months. Turkish Airlines’ brand awareness and reputation grew as a result of this decision.
Collaboration with social media icons is how BECCA Cosmetics builds its influencer marketing. The brand collaborated with Chrissy Teigen to establish a cosmetics line a few years ago. The brand chose to continue this approach after the announcement video received just under 5 million views.
BECCA Cosmetics teamed up with Barbie Ferreira, who has 2.3 million Instagram followers, in 2020. The influencer and the brand collaborated to create the Prismatica cosmetics collection. Both parties in this relationship cross-promoted the product on their respective platforms on a regular basis. BECCA Cosmetics promotes the product on their account, while Barbie uses her profile to show off the beauty styles she created using the palette.
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