Sales demand continuous supply of leads and prospects. Therefore, a business must adopt every new opportunity to earn leads and inbound marketing is one of them.
Earlier, you may have seen various outbound marketing strategies like TV commercials, flyers, newspaper ads, etc. The aim was to drive more traffic and make the audience aware of your company.
However, inbound marketing is a more subtle and effective way of marketing and over the period of time, it has proved to be more economical than outbound marketing.
In this article, we are going to elaborate on this topic and see how your business can benefit from it while increasing the number of incoming customers. Without further ado, let’s delve into this amazing marketing tactic.
What is Inbound Marketing & How does it attract customers?
For a business, inbound marketing, and content distribution go hand in hand. The whole concept of inbound strategies allows businesses to lure customers and prospects towards their business by the means of various forms of content and channels.
The content provided to the customers is meant to cure their pain points and that happens throughout their buyer’s journey i.e. from being a prospect to a loyal customer. The types of content used are videos, blog posts, podcasts, white papers, case studies, webinars, and social media. The most obvious benefit of content is it helps to create brand awareness and allows you to reach a new untouched audience base.
Inbound Marketing and Search
Do you know how inbound marketing works? Let us give you a brief overview, a potential customer might search for what he or she requires on the internet and your content should be optimized so it can be found by the customer via search.
In the above statement, the important term is “Search” and we’re not only talking about search engines like Google, Bing, Baidu but also other built-in search engines of various applications.
On average, across all industries, a business receives 60.68% traffic via search engines like Google, 6.44% via various social media platforms, 3.64% through referral links, and others from some niche-specific directories. The point is your content should be optimized for all types of searches so that customers can find your content first.
There is a quote that can justify our statement. It says, “Search, a marketing method that didn’t exist a decade ago provides the most efficient and inexpensive way for businesses to find leads.”
Most Effective Inbound Marketing Strategies
- Utilize the real potential of Content Marketing
As we mentioned earlier, inbound marketing can provide you with great visibility but only if you manage to embrace the content marketing along the way. In order to establish authority and build trust among your target audience, you need to create and deliver content that helps the readers in solving their problems. And you have to do it time after time – consistently.
There are several proven content marketing strategies that helped in lead generation like videos, blog posts, podcasts, white papers, case studies, infographics, webinars, social media, etc.
- Incorporate more Emails into your business strategy
Hands down, email marketing is the best technique when it comes to reaching customers nowadays. The accessibility factor is enormous as compared to any other. And the best part is, that you can be more creative in your email templates and newsletter, which is not possible with SMS.
As your subscriber list of customers keeps increasing, it becomes more cost-effective. The reason why email is great is that it allows businesses to reach out to the customer and provide them with valuable information, even when they are not actively looking for it.
In the end, inbound marketing is all about words of mouth and providing value to the customer. So you must always be looking for new ways to engage with your customers.