Cold emailing is one of the best advertising and marketing techniques modern-day sales personnel use. Interestingly, cold emailing has been around for a while, but not everyone knows how to hit the ground running. A cold email is not exactly like your usual emails to existing customers. The purpose of a cold email is to attract needed leads and keep the existing ones. Read and learn how to write a catchy cold email for your business.
Personalize it
Personalizing a cold email doesn’t mean telling the recipient how well you know them. If you divulge too much information, the recipient will feel you are invading their privacy. Instead of “Hi,” you can say “Hi, John.” This introduction lets the receiver know you have an idea of who they are, which will attract anyone to read the mail.
Use a fantastic subject line
After you have personalized the email, you need a subject line that attracts the receiver to keep reading. Remember, the subject line should be shown before the receiver opens the mail to read it. The receiver will not open the email if the subject line is not fantastic.
Short and apt body
Sending a lengthy cold email could affect your goals. Your cold email should not exceed a few lines to explain why they were contacted. If the receiver responds to your cold email, you can send a lengthy email explaining your services.
Carry out research
Without proper research, your cold emailing campaign will fail. Remember you can’t personalize your cold email if you don’t research and know who you are sending it to. The essence of the research is to help you prepare a mailing list that has active users. Most cold emails bounce because the receivers are inactive or the email addresses are incorrect.
Call to action
Any cold email without a call to action may not achieve its aim. The call to action should include how the reader will contact you. Provide accurate details that can enable the recipient to contact you. Also, responsiveness to the recipient’s queries is important.
Conclusion
You should use a tool to make your cold mailing campaign easier and less stressful. Cold emailing software has several templates and tips to help you write a catchy cold email. Finally, lemcal is one of the best cold emailing tools available.