The Best Facebook Pages: See how Walmart received over 15,938 comments in a single post
Mention your social media followers? You can (BUY FACEBOOK FOLLOWERS UK) tell them about your pet. You can check your phone until you notice.
There’s a better way. After saying hello, it is best to establish a rapport with the other person by sharing some common ground and asking a question.
You have already mentioned something that interests you and asked a question. This creates a foundation for building a relationship.
How does this work for your Facebook fan pages?
It affects your Facebook fan page because the engagement process follows the same conversational strategy of sharing common ground with your fans and asking questions.
This week’s “Best Facebook Pages” series will analyze and look at Walmart’s use of questions to engage their customers and better understand them.
We’ll also discuss their critical successes, highlighting strategies you can use on your Facebook page to increase your results.
Which industry do they work in?
Walmart is in the retail and consumer merchandise industries.
When was the page first created?
The Facebook page was first created in October 2009.
What number of fans does each one have?
The Facebook page currently has 34,594,530 followers.
How often do they post?
Walmart posts on average 3.3 times per daily
Engaged Fans: %
Walmart has over 0.6% engagement per post and has 210,130 total interactions.
Four reasons Walmart is seeing success with their Facebook Question Updates
1) Picking a passionate topic and rewarding followers for their feedback
Asking questions can increase engagement organically, as we now know. Is it that easy?
You won’t get results by simply posting a question to your Facebook page.
You must make sure the question is relevant and highlights a topic that your fans are passionate about.
Here’s a great example of Walmart using this technique to garner nearly 16,000 comments in a single post.
How did they do it?
Walmart started by choosing a topic that its fans are passionate about. The launch of Battlefield 4 for Xbox 360 is the topic in this instance. Walmart needed a way for their fans to interact with the case once it was decided.
Walmart created a video directed at its fans to encourage and reward them for their feedback. It allowed the fans to choose from various Walmart stores to host the launch.
It was an excellent way for the fans to emphasize two main passion points — the first was the game, and the second was the opportunity to see the event in their state.
Fans jumped at the chance to see the event in their local Walmart. This resulted in almost 16,000 comments and more than 12,000 likes.
2) Asking their fans for their opinions
Asking your fans for their opinions on a topic is another great way to increase engagement with your question posts.
Walmart took this opportunity to find out which home fragrances are most popular.
How did they do it?
Walmart chose a fragrance most liked by their customers and selected it as the first.
It is important to remember that Walmart has given its customers a wide range of fragrances to choose from to keep the answers relevant.
This allows Walmart fans to choose from the many scents they have, helping to increase brand awareness and highlight their latest products.
This, combined with an image showing the products involved, has resulted in nearly 400 comments and 1,880 likes to the post.
best Facebook pages
3) Participating in the conversation
Your business can also use questions to begin and sustain a conversation with Facebook fans.
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The right question and the image can make a difference in whether a post gets a lot or few comments.
Walmart has chosen to discuss a topic based on the season. In this instance, it is summer. The idea behind choosing this time of the year is to show the outdoor fun by using an image of people relaxing in their pools.
They have created a “True/False” question for fans, which will spark discussion.
How did they keep the conversation going, though?
Participating in the conversation is a great way to increase engagement with your posts.
This is how Walmart has used this technique to get more feedback from its customers. Based on their selection, they asked follow-up questions to their fans.
This is an excellent way for fans to continue the conversation and encourage others to do so. This technique can be applied to your page.
However, it is essential to ensure that your questions do not go beyond the original post. It can be easy for questions to drift off-topic.
Facebook best pages
4) Keep the question short of encouraging feedback
Facebook users have concise attention spans when asking questions.
You need to make sure that your content stands out and that the message is concise and to the point.
Walmart has received over 3,000 comments for a single post. This technique helps them stand out from the crowd and engage their customers.
How did they do it?
Walmart created a high-quality image of two popular ice cream flavours to give them maximum exposure on the newsfeed. They then asked their users which flavour they preferred in a side by side comparison.
This, combined with the simple question format, allowed many people to share their favourite ice cream flavours and also opened up discussion about other flavours and reasons they liked them.
This was an excellent way for Walmart to raise awareness about both flavours and receive feedback from their customers on how they perceive them.
Facebook best pages
What is their comparison to the “big boys”?
We find it fascinating to compare a Facebook page’s performance with the major brands in the same space when auditing its performance. Four brands that compete in the retail space were selected.
This is the benchmark (using the built-in Facebook competitor benchmarking tool).
Wallmart Competitor Analysis
Walmart has one of the most loyal fanbases in the industry, but there is still potential for growth in interactions and conversations with their fans.
It would be wise for pages with large users to increase their post frequency to increase interaction. This can be a great way to engage and reach more fans, providing high-quality content.
A great way to engage fans is to encourage users to create content. Ask fans to post their stories, photos, and videos more often to their timeline.
Facebook Management Tool
What can they do to improve their performance?
This page does a fantastic job of engaging its fans through questions. However, some tweaks could be made to give them an edge.
- Images of brand images with their logo and website
- Instead of focusing solely on the products, share more customer stories
- To capture more leads, create more Facebook competitions
- You can humanize your brand by showcasing the employees and the fantastic work they do for it.
- More fan-generated content available for sharing
What are some key points you can use to improve your website?
We’ve now broken down how Walmart uses questions and relevant imagery to increase brand awareness and engagement. Here are some key actions that you can take to build relationships with your customers and help drive awareness for your company:
- Find ways to reward your fans for their feedback by choosing a topic that is important to you.
- Ask questions about your product/service and get feedback directly from your target audience.
- Participate in the conversation by responding to fan comments
- To encourage feedback, keep the questions simple
Share relevant images of your products and stories about your service. Ask your fans what you think!
Asking questions is an excellent way for your audience to discuss your products and services. This post will yield the best results if the questions are short and relevant to your brand. These are some question types that you can use today to get you started.