You set up your business and now you might be excited about a Logo for your business. You will have some expectations from your logo. Logo designs are something unique that describes the soul of your brand. It’s like your whole brand summed up in one design.
Your company’s values, its ideology, and what it stands for can be shown through a single logo design. And the first thing they would see is your logo. The logo is the first impression of your brand. It attracts people. And after that they will interact with your web page design.
How logo help your brand?
The logo conveys the business’s message to the audience if designed accurately. Apart from that, Logo establishes your brand’s unique identity. It distinguishes your brand identity from your competitor’s.
It can be used to inspire trust and get familiar with your audience. Because firstly the logo introduces your audience to your brand. Then, if your brand made an inspiration to the audience, the logo helps to linger that experience in the minds of the audience. The function of a logo doesn’t end at the introduction.
It helps you even further in building a relationship with your audience. Marketing is important for the growth of your brand. And the logo helps you in that too. It also helps your audience to remember your brand.
It establishes your brand identity. There are several aspects of the logo. They may change according to the industry you are in. But one thing you won’t afford to forget is that the logo is the representation of you. Hence you must design a logo that follows this one rule.
And the designer knows how to do this job correctly. But it’s not always necessary to hire a designer. Just know what makes your logo perfect. So, the logo will work for you.
A perfect Logo plants a seed in your customer’s mind. But what will make your logo perfect? After reading these design tips, you will know it. The process of logo making is the execution of a concept of your brand that resonates with your brand. A practical and simple logo design of your brand is vital for every brand. And you can use the designs everywhere from business cards to billboards, from websites to shirt designs.
What makes a logo perfect?
Before going into the process of designing a logo, you must know what will make it great. So that you can act as per that. A perfect logo has some qualities which make it perfect. Your logo designs should aim for achieving those qualities. These qualities are:
- Unique- Logo helps you to stand out, but only if you made it to do so. Taking inspiration and researching what is working in the industry and what isn’t is fine. But your design should be unique from theirs. Only then you can connect with your audience.
Every business has a unique set of values and serves a unique set of clients. Communicate that uniqueness in your logo. It will also benefit you in your marketing. While marketing your logo will establish your unique approach to help your audience.
If you have a unique logo, then your audience won’t confuse your product or service with another brand. They can distinguish the quality you are offering from that of your competition even before testing it. Keep it simple and design it as per what’s unique about your brand.
- Simple- Complexities create confusion in the minds of people. And generally, they don’t inspire trust. Simple designs are crisp and to the point. While complex designs are vague and open to various interpretations. Many popular designs are concise and simple. You may also use Minimalistic logos to communicate classiness. The white spaces will inspire trust.
- Memorable- One way to make your logo memorable is to make it interesting and interactive. When a visitor will resonate with your logo and the company then your logo will linger in their mind. Another way to make it memorable is to give it meaning.
- Long-term- Your logo should sustain till the time you are running the business. If you have long-term plans for your business, then your logo should support those. Hence it must be timeless. Through the logo, your audience will understand your brand and connect with it, building rapport.
If you change your logo frequently then they won’t be able to build rapport. For the logo, you should aim for long-term designs. And this tip applies to every design you will select for your brand, from logo design to web page design.
To sum up, a perfect logo is simple, based on your brand values, unique, memorable, and timeless.
How to Design a Perfect logo? – Elements you must consider for making a logo
Fonts and colors provide the designs that make a logo. Use these elements to achieve the qualities of a perfect logo. Once you understand this, you can make your own logo design with the help of a custom logo making tool.
Fonts that you should use- There are several types of fonts that are available to you. But choosing the right one is necessary. Because every type of font is made to serve a specific purpose. It varies according to the industry you are in and your brand identity. For example, if your brand is professional then the fonts used in the logo should be formal to convey your value.
You must consider how your typeface appears and feels about the rest of your brand. Another issue to think about is the readability of the typeface with the font size. You want your logo typography to be clear and readable at both tiny and big sizes when seen on screen. A piece of standard advice is to use a basic font that is readable at any size. If you want to use fonts for custom logos, then you should discover some tools.
Colors that you should use
Colour evokes certain emotions and influences how you think and act. Association of color and your brand is necessary for making your logo perfect. It is not a tough thing to choose a color. Red invokes emotions such as joy, strength, love, life, power, and ambition. The orange color inspires confidence, accomplishment, creativity, and adventure. Pink relates to positive emotions such as warmth.