A Complete Guide to Mobile App Development and Scaling Your MVP

Many clients approach us to create mobile app development that appeals to a specific group of customers. Despite their best intentions, mobile apps are sometimes misunderstood.

A mobile app is not a gimmick, but a product that you want to sell to customers. You should make an informed decision based on real-world functionality and user trends.

We love helping clients to understand how an app could change their ability to generate revenue and attract customers. After discussing their goals with us, there have been many occasions when customers decided to build web apps instead of mobile applications.

Here are some common questions startup owners have before launching their app on mobile.

What Apps are used by people?

According to Deloitte, Americans look at their phones on average 52 times per day. This is a lot of screen time for just 6 inches.

This means that there is no limit to the time a customer can reach out to you. The competition to win customer attention is fierce.

Every enterprise and every mobile app developer must deliver solutions that satisfy their clients quickly, which in turn delights customers in a very short time.

It takes a lot of work to decide what your app should look, feel, and achieve. Here are some tips to help you research and validate your startup idea before you start building your app.

What do apps do?

A mobile app allows businesses to offer highly customized solutions to their customers. It’s like a store that you keep on your phone, and is always available.

A standard mobile app is what you know. These are some of the most important features that every mobile app has.

If your company wants to provide support throughout the day, a dedicated app is a good idea. Let’s look at Wait while, a queue management platform. Businesses can sign up their customers to the Wait while app. The platform lets companies sign up customers for their waitlists. While the vendor services are limited in time, customers can book their spot ahead of time, see where they stand in the queue online, and never waste time waiting in şişli escort line.

A dedicated mobile app can help customers build top-of-mind awareness. This gives brands a lot of leeway in catching up to their competitors before they lose customers to better products. Cwkix applied this approach to their app experience, bringing together small businesses, local brands, and stores into a simple interface. This allowed customers to find local products rather than search on generic platforms such as Amazon and Target.

Personalized interaction is the greatest advantage of mobile apps over conventional web applications. Understanding your unique interests, coupled with customized notifications, and ultimately shortening the distance between you and the brand is the definition of a great app. Vibeonix takes this to the next level by combining AI and voice recognition software to determine the user’s emotional well-being. This app provides extremely specific data via voice notes and advises further steps to restore calmness for the user.

How can businesses develop the right app?

Understanding your Target Market

Facebook was not the first company to get started.

Their journey to becoming the global face of social media started as a connection tool for college students.

It is crucial to focus on the right audience as they will ultimately decide whether your app generates income. You’ll need to identify a niche audience that could benefit from your app, just like Facebook did with college students in its early days.

These are just a few ways to get started with your customer discovery journey.

If you have them, forums, surveys, and stats. Each customer interaction can be used to gain feedback that will help you to build a user base that is willing to try your product.

You can learn more about your target customers the better. You should look beyond their buying cycles to find out who could be the most benefit from your app.

Reach out to the people who are closest to you to learn their needs. During testing, these platforms can also serve as a test bed for your mobile app development.

Validating your App Idea

You already know that you don’t need to create the entire app to determine if it will be a hit with customers.

You should only focus on the least functional solution that solves a customer’s unique problem – Minimum Viable Products – at this stage.

Your MVP should be released to the largest audience possible and you should continue to receive feedback about their app experience. You’ll be able correct any mistakes quickly and avoid future problems.

Determine the extent that your app solves your customers’ problems. You should add more functionality and features to make your app acceptable to customers.

This validation process will help ensure that your app doesn’t get too complicated as you build it.

Confirming the Method of Revenue Generation

It is important to determine your pricing model to see how profitable your product or service can be in the long term.

Pricing models can tell a lot about customers and your product quality. You can trace back the amount and type of payment to your app to determine the current pricing in your area, the functionality your customers can expect, and product security.

These are the most common payment methods we are familiar with:

Subscribe monthly or annually


One-time payments


Affiliate marketing

There is no set way to charge customers for your app’s services. As their products become more popular, startups often change their pricing model. To get an idea of your competitor’s pricing, you could always take a look at them.

Feedback loops should be maintained

After you have launched your product and attracted a few early adopters, it is time to pay more attention to customer feedback and provide regular updates about your initial offering.

You can use two types of feedback to find out where your app is lacking. They can be divided into two types: direct or indirect feedback. This is based on how you approach getting your faults highlighted.

Direct feedback is the active participation of the user in receiving feedback, such as star ratings, questionnaires, and reviews. Direct feedback can be illustrated by a quick pop-up asking customers about their app experience.

Indirect feedback is the analysis of user behavior. This includes how they interact with the app’s interface, their time on each page, bounce rates, and clock frequency.

You must create a mix of indirect and direct feedback loops depending on the product you are developing.

A mobile app is in every sense a customized version of your solution that perfectly suits the needs of a customer. Think you are ready to go further? This guide will show you how to build your first mobile app.

Popular Mobile Development Platforms We Use

Introduction to frameworks and their advantages

Although you may not be aware of it, most apps that we use on our smartphones are built using completely different frameworks. Although the final product may not look the same, the advantages each framework offers could make or break an application’s success in the marketplace.

When it comes to app frameworks, mobile developers have their picks. These frameworks are industry favorites because of their ability to create amazing UI and functionalities.

Below is a list of the most popular mobile app development platforms you can find. Each one has its merits and challenges so it is important to do thorough research before you decide on mobile app frameworks.

In our app-building process, we constantly test and learn new frameworks. Let’s take a look at our top mobile app development frameworks.

React Native

Why is React so popular with developers?

React.js is a mobile app development framework that was developed by Facebook. It was released initially in 2016 and allows you to create fast apps with amazing visuals and UI.

What is the impact on the mobile app development industry?

React Native is one of the most current frameworks that you can use to reliably build mobile apps.

React Native is robust and a favorite of software developers as well as companies.

It is a native app that allows for faster load times and a beautiful, functional, and responsive interface.

Javascript developers can create mobile apps quickly and easily without having to learn a new language specifically for the mobile platform.

It uses a single code base that supports Windows, iOS, and Android. This saves time and money when developing and maintaining apps for multiple app markets.

Here are 12 more compelling reasons to consider React Native if you’re thinking of building a mobile application shortly.

What have our clients made of our React projects?

Statista reported that nearly 42% of all mobile apps created between 2019-2021 used React Native. It offers more than simple visual features and quick app development times. 

Businesses can address larger customer bases quickly because the framework is cross-platform-capable. A single code base reduces the risk of app crashes or bugs on multiple platforms.

React Native offers a Platform module that aids during development cycles. It detects the platform where your app is running and allows developers to render your app’s appearance. This makes it easy to manage the flow of your app across different platforms.

React Native is a great framework for mobile app development. Our clients love it. They love React Native’s stability and amazing app experience, in addition to the many benefits mentioned.

It’s not about whether you should release apps faster or more feature-rich for your customers. The question is how fast you can release them, given the ever-increasing competition.

Do you love to create mobile apps? This blog will explain how to create an app with React. Let us know if you believe your app would benefit from the expertise of industry-leading app developers and designers. We’ll be happy to help you.


Flutter is a popular cross-platform app-building tool that has enjoyed a large fan base in just three years. It was first released by Google in 2017. 

What makes Flutter so great?

It is quickly becoming the preferred framework for businesses of all sizes. It’s poised to become the future of cross-platform application development. It is a highly-developer-friendly framework that allows you to create apps. It’s far ahead of many of its competitors.

What is the benefit of flutter to developers?

A large portion of app development cycles that involve cross-platform viability will be spent editing source code. Although cross-platform frameworks are supposed to make this time much shorter, they all have impediments that still require code review.

It makes app building more like designing on a live canvas, which is ready for deployment on every platform. These are the top features that make Flutter such a popular framework for developers.

Editing code to fit your platform’s requirements can be time-consuming and lead to unintentional errors. It makes it simple for developers to create apps that are compatible with Android, iOS, or other platforms.

Hot Reload

Most frameworks require that the entire application runs from the beginning, so editing a bit of code or seeing the changes in the final product is required.

Flutter’s ‘Hot reload’ feature allows you to visualize quick changes and not affect the application state.

Skia rendering engine

Skia’s powerful rendering engine is a key factor in Flutter’s UI success. Development times are cut by not having to adapt your UI for different platforms. This allows you to save time and doesn’t compromise app aesthetics.

What can businesses do to benefit from Flutter?

While it is reasonable to assume that any cross-platform mobile app development framework can solve your app-building problem, some core features set Flutter apart from the rest. These are just a few of them:

They make it easy to create apps. You have complete control over what you see and can even draw on it. It makes it easy to do UI operations such as clipping, element transitions, and manipulating colors and shadows.

Development Cycle

The app market is changing rapidly, as are the customer’s needs. Although you can do all the research necessary to predict user trends, it is better to be flexible with your app-building process rather than building to constantly changing usage reports.

We found that Agile methods are more effective when we account for all the people involved in the system. Mobile app building is complex. We recommend that you use a project management tool to help plan ahead and keep track of where you are going.

This is a look at how we create apps in the shortest time to market.

Project Planning

For any project to be successful, it is important to set goals and break them down into milestones with time limits. Mobile development is no exception. 

You can plan features and UI ahead of time by understanding what your customers want.

Once you have defined the milestones and goals for your project, determine what teams should be working simultaneously and what each team could do individually to meet deadlines.


You must spend a lot on the team and the tools that they use to create software. It doesn’t take long to remind you of the flaws of volatile bank accounts.

To calculate and finalize the costs for each resource or tool, you will need to determine a project cost. This will allow you to create an app launch budget that is just right. This allows you to reduce unnecessary spending and streamline your accounting.


Be aware of how fast your app is being developed. You can determine the milestone dates you have in mind by observing how your team works.

A startup founder must be able to manage their teams and keep them productive without exhausting them. This is one of the most important skills they can develop.

You can establish a healthy work environment by using the right tools and working methodology. This will eliminate clashes between tasks that require multiple teams.


It is equally important for your team to be able to track progress and provide a platform that allows them to share their work. 

You can create a team spirit by setting clear goals and having regular meetings. This will help you to achieve your agreed tasks within the deadlines. This area is where project management tools can be very useful to monitor the progress of your project.

Avoid making common mistakes that can lead to wasting time and money on large business projects. Reporting is an excellent way to put out urgent fires and avoid repeating mistakes in the long term.


Failure-proof products are the result of thorough reviews, edits, and even pivoted development.

This is one of the biggest hurdles in app development cycles. You need to have an experienced team of developers that can spot bugs and find a solution without compromising deadlines.

When planning your project budget, make sure you invest in the right tools for project management to make life easier for your testing team. Instead of creating a bunch of outputs to test you can create a pipeline of items ready for launch and those that require further edits.

Maintenance and deployment

Even established businesses can launch their application to the public. You can easily determine if the app is useful or beloved by users using preliminary user data reports.

Pay attention to the loading times of pages within your app. Customers will prefer a faster app than a beautiful app. To ensure your app’s agility, it is important to plan for frequent revisions in your app-building process.

Even if you have modified your app to provide the best experience possible for your customers, remember that technology is constantly changing and there are new developments. 

When is it time to outsource work?

Sometimes, deciding on the final deadline for a project takes more time and talent than what you might have at your disposal. Outsourcing is a viable option when it comes to product development.

Outsourcing is more than a practical option. It’s also a cost-friendly option. Your core team can incorporate outsourced work into their projects with clear deliverables and budgets.

Outsourcing work can also give you valuable insights and suggestions from an outside talent pool. Outsourcing increases the number of hours worked daily and results in more productive work.

This article explains how outsourcing mobile app development could be a benefit to your business.

Are You Ready to Launch?

The development of mobile apps is an important step in any business’s journey. It reveals much about your customers and how they will perform in real life. You’ll be able to see what your customers want and how you can meet them with your polished offering, unlike project reports and statistics.

It’s a good idea to seek out help from experts if you are looking to create your own app experience for your company. Artoon supports businesses of all sizes and shapes to accelerate their development and increase their ROI.

We love working with business owners to figure out how to make their mobile applications customer-worthy in record time. To begin your journey to app-building, book a meeting with us.

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