As one of the largest and most popular online platforms, Google has a huge impact on businesses. This is especially true when it comes to advertising. Google Ads is a powerful tool that allows businesses to target potential customers with laser precision. But it’s not just about targeting the right people – it’s also about making sure your ad is seen by as many people as possible.
However, small local businesses were not able to effectively use Google Ads due to the high costs and lack of understanding of how the system worked.
The good news is that things have changed. Google has recently released Local Service ads, which are specifically designed for small businesses. These ads are much more affordable, and they’re very easy to set up and use.
If you’re a small business owner, then Local Service ads could be a game-changer for you. In this article, we’ll take a look at the number of differences between Local Service ads and regular Google Ads. We’ll also give you some tips on how to get the most out of Local Service ads for your business.
What is the difference between Local Service Ads vs Google Ads?
Google Ads and Local Service Ads are two of the most popular advertising platforms used by businesses today. While they both have their advantages, there are also some key differences between them. The primary difference between local service ads and Google Ads is that local service ads are only available to businesses that provide services, while Google Ads can be used by any type of business. Local service ads also have a few other features that make them distinct from Google Ads, such as the ability to book appointments directly through the ad and the option to display customer reviews. Overall, local service ads are a more specialized form of advertising that is designed specifically for businesses that provide services.
What are Google Ads?
Google Ads is an online advertising platform that allows businesses to place ads on Google.com and millions of other websites across the web. Google Ads is a powerful tool that helps businesses reach new customers and grow their business. Advertisers can create text, image, or video ads, which are then shown to users who are searching for terms related to the advertiser’s business. When a user clicks on an ad, they are taken to the advertiser’s website, where they can learn more about the product or service being advertised.
What are Local Service Ads?
Local Service Ads are a new type of ad that Google has introduced specifically for businesses that offer local services. This includes businesses such as plumbers, electricians, locksmiths, and so on. One of the key benefits of Local Service ads is that they allow businesses to target potential customers in their local area.
Verified businesses can even earn a “Google Guaranteed” badge, which adds an extra level of trust and credibility. Overall, Local Service ads are a great way for businesses that offer local services to reach new customers and grow their business. Local Service Ads for Lawyers are more effective than Google Ads, since Lawyers are serving particular areas and they want clients from that areas, same goes for plumbers and other local businesses that are eligible for Local Service ads!
Pay per Lead vs Pay per Click: Difference between Local Service Ads vs Google Ads
One of the key differences between Local Service ads and Google Ads is the pricing model. With Local Service ads, businesses only pay when they receive a valid lead. For example: if a business offers plumbing services and someone searches for “plumber near me”, the business’s Local Service ad will appear in the search results. If the user then clicks on the ad, they are taken to the business’s website, where if the consumer takes any action, such as calling the business, requesting a quote, or filling out a form, this will count as a lead. The business will then be charged for that lead.
This means that Local Service ads can be a more cost-effective way to reach new customers, as you’re only paying when you’re getting results.
Ad Creation: Difference between Local Service Ads vs Google Ads
Another key difference between Local Service ads and Google Ads is the ad creation process. With Local Service ads, businesses simply need to create a profile and provide some basic information about their business. Once the profile is complete, the business’s ad will start appearing in search results automatically.
In contrast, Google Ads requires businesses to create ads manually. This can be a time-consuming and complicated process, as businesses need to create ad copy, A/B test different ads, and so on. As such, Local Service ads can be a more efficient way to create ads, as the process is much simpler and doesn’t require any expertise.
Keyword Research: Difference between Local Service Ads vs Google Ads
Keyword research is another key difference between Local Service ads and Google Ads. With Local Service ads, businesses don’t need to do any keyword research, as the ad will automatically appear in search results for relevant terms.
In contrast, with Google Ads, businesses need to carefully select the keywords that they want to target. This can be a complex and time-consuming process, as businesses need to identify relevant keywords, track keyword trends, and so on.
What are the benefits of Local Service Ads?
There are a number of benefits that businesses can enjoy by using Local Service ads. These benefits include:
- Reach new customers: Local Service ads allow businesses to reach new customers in their local area.
- Cost-effective: As mentioned above, Local Service ads use a pay-per-lead pricing model, which means that you’re only paying when you’re getting results. This makes Local Service ads a very cost-effective way to reach new customers.
- Simplified ad creation process: Another advantage of Local Service ads is that the ad creation process is very simple. You simply need to create a profile and provide some basic information about your business. This is much simpler than creating an ad from scratch, as with Google Ads.
- Better Visibility for ads: Local service ads also have better visibility as compared to Google Ads. This is because Local Service ads appear at the top of search results, above the organic listings. This gives businesses a much better chance of being seen by potential customers. 25.3% of the clicks are on paid advertisements if Local service ads are available on a search result.
- Trusted with Google Guarantee badge: Local service ads also come with the Google Guarantee badge, which adds an extra layer of trust for potential customers.
- Only Charged for the leads: You are only charged for the leads that you receive from Local service ads, and not for the views or clicks. This makes it a very cost-effective way to reach new customers.
Final Thoughts:
Local Service ads and Google Ads are two of the most popular advertising platforms for businesses. Both platforms have their own advantages and disadvantages, which you should consider before choosing one or the other. If you’re looking for a more cost-effective way to reach new customers, then Local Service ads may be the better option for you. However, if you’re looking for more control over your ad campaigns, then Google Ads may be a better choice. Ultimately, the best platform for you will depend on your specific needs and goals.
