Digital Marketing 101—A Beginner’s Guide

Digital Marketing refers to marketing and advertising using the internet to drive sales and sales leads. Typically via websites and emails. Digital Marketing Agency in Mohali it includes all the activities conducted by a business via the worldwide web to attract new business. Retain existing business, and develop a brand’s identity.

Digital Marketing is also known as emarketing, internet marketing, search engine marketing and web marketing. When properly implemented, the returns from Digital Marketing can far exceed those from traditional marketing strategies—and at very little cost.

Digital Marketing is a high growth industry that will continue to grow faster. Than traditional advertising in the times to come.

7 Points to Remember

  1. Digital Marketing can make your online business visible to millions of people worldwide who are already online.
  2. Website traffic doesn’t just happen by itself—it requires time and resources to connect with your prospects and customers and bring them to your website.
  3. If your business is not generating more revenues than investment, you’re probably not doing your Digital Marketing right.
  4. Once your Digital Marketing strategy gets going in the right direction, you can increase your investment to acquire more customers and generate more sales.
  5. Getting paid traffic via advertising is an excellent way to kick-start your business in days, not months.
  6. If your marketing collaterals are of high quality, they will get noticed on the internet as well as on social media channels. The payoffs can be very rewarding.
  7. When you provide content that is useful, relevant and valuable to your prospects and customers, they will seek you out and reward you both in the short and long term.

How Digital Marketing Can Help You

You can use digital marketing to:

  • Access niche markets via demographics and targeting
  • Expand your business globally with a smaller budget compared to other channels
  • Improve your ROI
  • Compete with bigger businesses more easily
  • Improve your customer service

Weapons of Digital Marketing

  • Search Engine Optimization (SEO)

SEO helps you to get found online by your prospects and customers. You can improve your website’s visibility in search engines by developing an SEO strategy which ensures that when prospects are searching for information online, your company’s name shows up on top of the search results page (SERP).

SEO is vital for the online success of any organization in an increasingly digital-driven economy. An effective SEO strategy covers, among other things, authoritative content with keywords that are relevant to user queries. If your website is well optimized, Digital Marketing Agency in Mohali it will most likely be ranked higher by search engines because it will typically also be fulfilling user expectations better than other websites. And search engines love to reward such websites – because like you, they too want to serve their customers better than their competitors.

  • Content Marketing

It helps you to reach audiences who may already be searching for the answers your brand delivers, and given the fact that 94% of consumers research online before buying, it’s something you can’t afford to take lightly.
The Content is King…and no company is too small to participate is what Bill Gates had said in the 90s, and it remains true today—perhaps even more so. Broadly speaking, content includes the use of blogs, articles, whitepapers, case studies, infographics, webinars, videos, and social media and PR—all powerful growth drivers for your business—in such a way that when buyers search the web for answers to their questions, your brand shows up on top. Digital Marketing Agency in Mohali this helps increase your brand’s top-of-mind recall value, builds trust and also strengthens relationships with prospects and buyers.

When done right, content marketing is a very powerful tool to increase visibility, trust and customer loyalty. And search engines simply love to reward good content.

  • PPC (a.k.a. Search Engine Marketing (SEM), online advertising)

This refers to traffic purchased through online ads. PPC helps ensure marketing success by reaching the right customers at the right time and at the right place in their decision-making process. The PPC industry is valued at hundreds of billions of dollars via media giants like Facebook, Google, and other companies.

PPC ads appear prominently both on top of a search engine’s results page (SERP) and along the right-hand side. Digital Marketing Agency in Mohali their ranking is based on an auction model to determine which ads will display in what positions.

Since every business is different, PPC campaigns tend to be unique and are based upon individual goals. Business environment, competitive landscape, and so on.

  • Social Media Marketing (SMM)

Social media marketing is a highly potent customer engagement tool and traffic driver. If you are not already interacting with your target audiences through social media, you may be hurting your brand in terms of

(i) disappearing from their minds

(ii) failing to reach out to new audiences

(iii) missing out on important conversations.

Getting found on social media networks like Facebook, Twitter, Pinterest, Instagram, and LinkedIn is no longer an option but a necessity. A good social media plan can help you to optimize your social media presence by

  1. locating the places where your audiences are active online
  2. Creating a social media strategy that reaches them at the right place and time by identifying. The social media platforms where their participation will produce the greatest dividends.
  • Email Marketing

Email marketing is an important part of your Digital Marketing and communications strategy. According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend[1] – and I’m sure similar figures will apply in other countries also. Digital Marketing Agency in Mohali that’s one of the highest ROIs you can get for your marketing. But despite this impressive statistic, most email marketing campaigns end up being spammy.

Another great thing about email marketing is that you can start seeing the results within minutes of sending the email. Unlike print and broadcast campaigns where you typically have to wait for weeks or days, you can pretty much organize a 24-hour flash sale in minutes, and start seeing the results within hours.

Conversion Rate Optimization (CRO)

Conversion rate optimization is all about knowing your audiences and studying their browsing habits (by testing and analysing them) so that you can get them to convert by giving them what they need.

CRO is more about what actually works than what you think should work. It calls for research that typically starts with web analytics to study visitor behaviour on your website—such as who your visitors are, how they reach your website and navigate within it, what action they take or fail to take; Digital Marketing Agency in Mohali and it also requires competitive research.

In a hypercompetitive digital economy, ignoring CRO can cost you dearly.

  • Analytics

Website analytics, as defined by the Web Analytics Association, is “the objective tracking, collection, measurement, reporting, and analysis of quantitative Digital data to optimize websites and marketing initiatives.

A successful Web analytics strategy is not a one-time affair—it is an ongoing program that you simply have to use to gain a competitive edge over your rivals.

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