You are responsible for referencing a website and after an internal audit and optimizations, it is important to do one way link building service to bring it popularity . This is one of the most important points for SEO, but also one of the most delicate. One wrong step and you find yourself at the bottom of the SERPs. It is therefore important to act with moderation and, above all, to think about a long-term strategy in advance. This necessarily involves taking into account the notion of semantics, understanding it and applying it to your site best by best haro link building services.
What is the logic of backlinks on the internet?
Why do we make links?
Whether it is an e-commerce, a blog or any other website, the processes do not differ: the logic of the web, and more particularly as far as Google is concerned, remains the same. For the latter, if the link is important it is because it concretely shows that a site is interesting for Internet users . In short, those who link to a site are simply because they want to recommend it to other Internet users. The link creates a reference, I say: I like this site, so if you like mine, you will like this one too, so I advise you to go and visit it . We therefore create a bridge between one site and another with the backlink. This is the basis of netlinking and the notion of popularity on the internet: the more a site is recommended by Internet users – therefore the more popular it is – and the more logical it is for Google to rank it in the best positions. In SEO language: the more links a site receives, the more likely it is to move ahead of others in the SERPs.
How consistent is netlinking?
If a blog dedicated to fashion makes a link to an online fashion store in an article, there is nothing more logical. In fact the blogger says in substance: I like these clothes so if you like my advice on fashion, visit this site, since that’s where I buy my clothes . Likewise, if a cooking recipe site links to a store where cooking equipment is sold, this is natural and does not raise any questions: I make such a recipe that you want to learn , so if you want to succeed as well as me, buy this equipment . Making backlinks is therefore nothing more and nothing less than recommending a service or product to others , as we do on a daily basis with our friends or with our colleagues at the office: such a bakery makes good bread, such a mechanic works well , such hotel in Barcelona is great.
Get inbound links from Off page sites
In a global SEO strategy, obtaining inbound links (backlinks) is essential to improve the visibility of a site.
The same goes for Off-page SEO.
For effective SEO, implementing an off-page linking strategy will help strengthen the authority of your site in the eyes of Google. This will also help improve your positioning.
What is a linking strategy?
Netlinking is one of the 3 major axes of SEO along with content and on-site optimization.
It consists of receiving external links to your site with the aim of increasing the authority of the latter . We are talking about Domain Authority (DA).
manual link building strategies exist:
- Link building: it consists of creating links yourself. Either by going to pick them up or by going to put them down.
- Link baiting: it consists of receiving links “automatically” thanks to the writing of high value-added content.
Yes, netlinking is important for SEO. It is even fundamental.
You should keep in mind that not all backlinks are equal. You need to know how to distinguish poor quality links (so-called spammy links) from quality links .
The process is simple: the more quality links you have pointing to your site, the more popularity your site gains.
In a Off page strategy, positioning a site involves deploying Off page netlinking.
Ex.: Let’s take the example of the bakery again. To increase your notoriety on a Off page scale, it is in your best interest to collect backlinks from sites that:
- are in the same theme as you
- appear on queries near you (e.g.: Nantes bakery list)
- have authority and minimal traffic to their site
What you absolutely must not do?
- Try to position your site by retrieving off-theme links, from sites with content deemed “borderline” by Google (gambling, adults, casino, etc.).
- Implement a net linking strategy using a link automation technique.
- Retrieve links from countries like China, Russia and Japan.
If you do this, you expose yourself to significant risks such as penalties. Google algorithms (Penguin, Hummingbird, Panda, etc.) can sanction you if it turns out that the profiles of incoming links to your site are of poor quality.
Find relevant keywords for your SEO
We told you at the start of the article, the objective of On page SEO is to increase the visibility of a website on results pages linked technical seo tools
Therefore, the choice of keywords on which you will position your business is important.
Depending on your location, the age of your site and its metrics you will need to carry out a keyword analysis in a manner to target keywords that will allow you to receive traffic and position yourself quickly in the results pages.
To do this, it may be preferable to focus on long-tail keywords.
What is a long-tail keyword?
These are keywords made up of a set of words (4 to 5 generally). These keywords, although they do not have a significant search volume, allow you to recover targeted traffic. Traffic with very specific search intent.
A concrete example will be more telling:
Imagine that your bakery is located on the island of Nantes.
What interests you are the potential customers who are in the catchment area. In other words, off page residents or tourists passing through the island.
To successfully captivate as many potential customers as possible, you will be able to position yourself.
Although the search volume is limited (300 monthly searches), if your website or GMB listing comes up first, you have a good chance of retaining new customers!
In SEO strategy, choosing a good keyword for each page allows you to put all the chances on your side to improve your visibility on the internet.
Work on content with technical seo tools
The quality and richness of your lexical field will allow the Google search engine to better understand the theme of your site.
By regularly using words linked to your field of activity and one way link building service from technical seo consultant for your content will be better understood by Google.
However, the editorial strategy of a website is a long-term job. This is why many companies of use technical seo agency that have a team of editors specializing in content optimization.
In addition, the quality of your texts and the quantity of words they have will influence your positioning in search results pages.
If your competitors offer unique content comprising, on average, 500 to 600 words, you should write articles:
- more relevant
- that are not over-optimized (do not do keyword stuffing)
Each page on your site should be unique. You should avoid duplicate content at all costs. Whether internally or externally, do not copy/paste texts. Otherwise, you risk a penalty from Google.
To summarize, a good content strategy consists of:
- provide relevant and informative content for the reader
- propose a lexical field oriented to the company’s field of activity
- do not create duplicate content
- do not stuff your text with the same keyword
Optimize your website
Last point to improve your SEO: so-called “on-site” optimization of your website.
To promote rapid indexing of your website and increase your chances of appearing more regularly in the SERPs, on-site optimization of your site is essential.
What is on-site optimization?
Here, it is a question of optimizing certain parameters in order to encourage the navigation of “crawlers” and Internet users on your site. On-site optimization includes:
- the loading speed of your pages
- the internal network
- responsive design
- the length of your URLs
- optimization of meta descriptions and meta title tags
- image compression
- the integration of rich snippets
The optimization of the technical structure of your site is defined in particular by the official guidelines communicated by Google.
Whether for a digital agency or a physical business, off page SEO should not be neglected. A good link building outreach service will allow you to reach new and qualified customers.
From now on, you know what Off page SEO is and the benefits it can bring to your business. As an entrepreneur, it is in your interest to develop your Off page web SEO.
You do not know where to start? Do you want to call on professionals to manage the Off page SEO of your business? Web agencies like ours can support you in the development and deployment of such a strategy.