Did you consider seventy percent of the people asked say they are the more likely to identify a company by its logo? If you’re able to recall that time; there was an entire game about how many logos one could identify. Color and style were the two next most likely indicators at 60 and 45%; respectively. What does this mean for your business? It’s a sign that you require a logo that is visually attractive and useful.
1. Use a Pre-made Logo
There’s no rule of thumb that requires you to create the logo for your business technology by yourself. If you’re struggling to come up with concepts that you think are feasible; you might want to consider making use of the services of a designer instead. In a nutshell; they can serve as a source of ideas. Many people find that the maker can provide an impressive logo. They’re also customizable and allow you to choose patterns based on colors. You can also include your own slogan; include icons; and many more.
2. Keep Your Audience in Mind
Knowing who your customers are is essential to making the ideal logo. If you run a law firm with a professional clientele such as the use of a bright pink logo could cause them to think about how serious you are. However in the event that you operate a boutique that sells fashion and you design an image that appears as if it’s on an investor’s site prospective customers may think they won’t find the kind of designs they prefer. A well-designed logo will attract those types of customers you’d like to bring to your company.
3. Create a Logo Using Traditional Shapes
Rectangles as well as squares and circles are all great to give the depth of your logo. Utilizing shapes creates something visually appealing; but not too extravagant. Shapes can also be a great way to create a logo design that is compatible with your website; as well as a variety different social networks as well as professional letterheads and business cards. You can make the designs of your logo stand out by using the right colors or textures that make it more interesting and make to distinguish it from the crowd.
4. Build on the Brand That You Already Have
If you’re a reputable business with a large number of customers; you wouldn’t intend to abruptly change your branding overnight. Customers may be confused ; and could result in a lack of trust among your clients. Consider Pepsi as an example. Their logo has been changed at about a dozen times over the more than 120 years they’ve been in business. They’re loyal to their customers; however they’re loyal because the transition from the logo they used in 1898 to the logo they have now was a gradual shift. If your clients are used to a particular hue and font for your logo; just change it one at a given time and take it slowly; and stick to the same fonts and colors for a period of time rather than changing everything at one time.
Before all else; be patient when designing your brand’s logo. A product that is rushed is one that’s not remembered and does not portray your company accurately. If you take the time to design something that is authentically representative of your company; you’re more likely to maintain existing customers as well as attract new ones.Further more checkout the colourist logo and the write for us UI/UX design page